Over time, Bed Bath & Beyond has one multiple awards based on its outstanding products and merchandising excellence. In 2002, The International Housewares Association awarded Bed Bath & Beyond one of their Global Innovator Awards. Only 16 winners were chosen world wide. This award was announced at the Inernational Houseware Show, so many people were able to hear about the award and pass the word along to others.

In 2002, R/GA awarded Bed Bath & Beyond for having an Outstanding Website. R/GA is an advertising and design agency that specializes in that people want. When visiting their website companies who have been awarded for many different things are listed. So, anyone looking at the website would see that Bed Bath & Beyond has been awarded and would be apt to go to the website to see what makes it outstanding.

In 2008, SFweekly.com (San Francisco Weekly) awarded Bed Bath & Beyond as the “Best Place to Shop for Housewares”. The article mentions that though chain stores are normally not pleasing Bed Bath & Beyond is essential for meeting the needs of your home. Putting this in a weekly online publication will reach many people and get the word out that Bed Bath & Beyond is a wonderful place to shop.

Works Cited:

BED BATH & BEYOND AMONG GIA WINNERS.. Jan. 2002. 1 Dec. 2008 <http://findarticles.com/p/articles/mi_hb4360/is_/ai_n1…>.

R/Ga Awards. n.d. 1 Dec. 2008 <http://www.rga.com/#/section=awards/article=101>.

Best Place to Shop for Housewares. n.d. sfweekly.com. 1 Dec. 2008 <http://www.sfweekly.com/bestof/2002/award/best-place-t…>.

Photo: http://www.techawards.org/images/about/gala/04gala/HoldingAward.jpg