The Public Relations model that Bed Bath & Beyond seems to be using is the Public Information Model. When researching Bed Bath & Beyond, it was difficult to find much information aside from information about products, coupons and ideas for decorating. It seems like the public relations staff focuses on making sure information about the company is out there, but they are not inquiring what customers think.

There is no forum or message board where customers can relay opinions and when visiting stores, I was unable to find surveys about the company or products. Public relations people are relying on the sales or items to discover what is popular and if people are enjoying a product. If a product sells well, then it must be a good product and we should promote it. That’s what I gathered while researchers Bed Bath & Beyond.

 

Works Cited:

Doorley, John and Helio Fred Garcia. Reputation Management. New York: Taylor & Francis Group, 2007.

Photo: http://www.ifls.lib.wi.us/Portals/0/PRC/PR-Media.jpg

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